Skip to content Skip to footer

Patatas Meléndez presents its new brand “LA REINA DE LAS PATATAS” created by JOSÉ LUIS SERZO in Fruit Atraction

23 October 2018

Fruit Atraction

Patatas Meléndez presents the brand “La Reina de las Patatas” in Fruit Atraction

“This was our ultimate goal, that our best quality was in a package that the consumer could always identify and find when making the purchase. We believed that this was a shortcoming of this product”, explained its General Manager, Javier Meléndez, adding that a totally innovative project had been developed, not only in terms of the selection of potatoes but also in the design of the brand. The aim is to give it an artistic soul and to do this it is …